Featured Articles
The Sky Is Falling
by Brad Jensen
Liv Fun: Vol 5 – Issue 1
“Do you remember the children’s story about Chicken Little and Foxy Loxy? The Brothers Grimm tale starts when an acorn inexplicably falls and hits Chicken Little on the head. Panicking and believing the “sky is falling,” she sets out to tell all her friends. We’re then led on a madcap tour as Chicken Little and her friends scurry around telling everyone near and far that the sky is falling. In the end, they bring their message of doom to Foxy Loxy’s house and are never heard from again.
The fable is generally interpreted as a warning not to believe everything you hear. That lesson is more relevant now than ever.
Today, we’re bombarded with information from all over the media and from every point on the ideological spectrum. Depending on the day, you might hear that the United States has been taken over by extreme terrorists, or we’re about to die from some deadly foreign plague, or that martial law has been declared in Texas, or our electrical grid is being attacked and we’ll be left in the freezing darkness. Is it really as bad as all that, or is the media just trying to scare us out of our sneakers (and into new ones)?
Media researcher Courtney Seiter believes that marketers know exactly what they’re doing.
“A study published in the Journal of Consumer Research demonstrated that consumers who experienced fear while watching a film felt a greater affiliation with a present brand than those who watched films evoking other emotions, like happiness, sadness or excitement,” Seiter writes.
“The theory is that when we’re scared, we need to share the experience with others — and if no one else is around, even a nonhuman brand will do,” she continues. “Fear can stimulate people to report greater brand attachment.”
Liv Fun
by Leisure Care
Winter 2016
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Unfaithful
by Deborah Grassman
“Oh, wow!” According to his sister, and reported in The New York Times, those were the words Steve Jobs exclaimed just before he died. Is it possible to discover that “Wow!” earlier in life? Could aging connect to that “Wow!”, offering something we need? Have we gotten too arrogant or controlling to realize that aging has something to teach us?
The Sky Is Falling
by Brad Jensen
Do you remember the children’s story about Chicken Little and Foxy Loxy? The Brothers Grimm tale starts when an acorn inexplicably falls and hits Chicken Little on the head. Panicking and believing the “sky is falling,” she sets out to tell all her friends. We’re then led on a madcap tour as Chicken Little and her friends scurry around telling everyone near and far that the sky is falling.
Taking it on Faith
by Elana Zaiman
Do you trust your doctors? Do you believe in your body’s ability to heal? Does prayer play a part in your healing process? Dr. Larry Dossey, internationally known in the field of spirituality and medicine, has been gathering research in these areas for years, and he has discovered that an affirmative answer to these questions is essential to the healing process.